Global leader in audience measurement
Nielsen TV ratings (commonly referred to as Nielsen ratings) are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.
Neilsen is the global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.
Era of Alignment
Validate audience reach and optimize your ads across digital platforms
The media landscape is fragmented, consumer behavior is changing, and marketing budgets are tight, so it’s more important than ever to understand unique reach and frequency of your advertising campaigns across publishers and platforms. According to recent studies*, nearly 40% of digital advertising budgets are wasted on the wrong audiences and unique reach is a strong indicator of ROI performance.
We’re here to help. Nielsen Digital Ad Ratings (DAR) delivers deduplicated audience measurement metrics across computers, smartphones, tablets, and connected TV. This means you can prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences.
Unique reach is the unsung ROI hero. With insights to fuel your campaign optimization, you can better understand the audiences you’re currently reaching and quickly identify new customers to help grow your business.
By leveraging census-based data, Nielsen panel assets, advanced machine learning methodologies, and third-party datasets, Digital Ad Ratings provides deduplicated insights into how digital ads are consumed across mobile devices, computer screens, and connected devices. And with the Nielsen ID System enabling people-based measurement across platforms and publishers, you can be sure that you’re getting the most accurate metrics across devices, content, and ad exposures.
We’re Data Driven
Neilsen is the global leader in audience measurement, data and analytics, shaping the future of media.
The company’s operations span developing and emerging markets worldwide, in more than 100 countries.
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
The year-over-year figures mark another season of growth in U.S. TV households, and draws on information from the U.S. Census Bureau and Nielsen’s national TV panel.
Nielsen Holdings Plc net worth as of September 9, 2022 is $9.58B.
How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding.