UI design trends expected to dominate 2023?

Ui:UX trends - UnicornDV

As we head into 2023, UI design trends are continuing to evolve, with new ideas and technologies transforming the way we interact with digital products. Whether it’s a website, app, or software, the user interface is becoming increasingly important in determining the success of a product. In this blog post, we’ll take a look at the UI design trends that will dominate 2023, as well as the next big trend in UX.

Dark mode

Dark mode has been around for a few years now, but it’s expected to become even more popular in 2023. With more people using their smartphones and laptops at night, dark mode is easier on the eyes and can help reduce eye strain. Not only that, but dark mode also looks sleek and modern, giving apps and websites a high-end look and feel.


Micro-interactions are small animations or visual cues that provide feedback to the user when they interact with a digital product. They can be used to show that a button has been clicked, to provide feedback when a user scrolls through a list, or to show that an action is being processed. In 2023, we expect to see more designers using micro-interactions to create engaging and delightful user experiences.

3D and AR elements

As technology advances, designers are finding new ways to incorporate 3D and augmented reality (AR) elements into their designs. In 2023, we expect to see more websites and apps using 3D and AR to create immersive experiences that go beyond the traditional flat design. This can be especially beneficial for products that sell physical goods, where customers can use AR to see what a product will look like in their own space.

Voice interfaces

As voice assistants like Alexa and Siri become more prevalent, designers are starting to incorporate voice interfaces into their products. In 2023, we expect to see more websites and apps that use voice commands to make it easier for users to interact with digital products. This can be especially helpful for people with disabilities or those who are unable to use a touchscreen.

The next big trend in UX: Personalization

While there are many UI design trends that will dominate 2023, the next big trend in UX is personalization. As more data becomes available, designers can create personalized experiences for each user. This can be as simple as recommending products based on past purchases, or as complex as creating a customized user interface that adapts to each user’s preferences and behavior. Personalization can help increase engagement, reduce bounce rates, and create a more loyal customer base. In 2023, we expect to see more designers using personalization to create unique and tailored user experiences that go beyond the one-size-fits-all approach.


In conclusion, as we move into 2023, UI design trends are evolving and becoming increasingly important in determining the success of digital products. Dark mode, micro-interactions, 3D and AR elements, and voice interfaces are just a few of the trends that we expect to see dominate in the coming year. However, the next big trend in UX is personalization, which can help create unique and tailored experiences for each user and increase engagement and loyalty. As technology continues to advance, designers will need to stay up-to-date with these trends to create user interfaces that are not only visually appealing but also intuitive and personalized.

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